Dr. Craig Pierce

Craig Pierce, PhD is the Founder, President, and CEO of Southwest Family Guidance Center and Institute.  Dr. Pierce is a fellow with the American Psychotherapy Association and has over 30 years of experience in the mental health field.  He has worked extensively in the public school system, in private practice, as a school counselor and psychologist, and has been the clinical director of three agencies.  His speciality areas include couples therapy, family therapy, domestic abuse treatment, childhood disorders, and clinical supervision. Dr. Pierce is the creator of the Attunetion Model, which serves as the foundation for our trainings, seminars, and materials designed to help individuals focus on positive growth and change while avoiding daily distractions.  Attunetion provides a framework to help parents, educators, students, clinicians, and other professionals achieve desired outcomes.